BLOG – WOMEN’S OWN ADVENTURE USING TINERI APP FOR GROUP TRAVEL
Australia-based specialist tour operator Women’s Own Adventure (WOA) has been enhancing their group tours with Open Destinations’ mobile technology. We spoke with their Director, Marika Martinez, about her company’s experience using Tineri.
WOA’s Tineri App entrance and home screens for their Cultural Walking in Southern Tuscany tour.
Tell us about Women’s Own Adventure, why you started the company, and what your mission is…
“I started Women’s Own Adventure from an idea that great travel experiences should be shared with like minded people. Having had two uninspiring personal experiences with small group travel I realised that 50% of what made a great tour was actually the people you travelled with, the other 50% was the destination and overall tour. I also realised there was an increasing number of single women aged in their 50s and 60s who did not have anyone to travel with, but were seeking an adventure travel experience. Many of these women had raised and cared for families over the past 20 or more years and were now ready to satisfy their own travel desires.
“With a love for the great outdoors, experiencing different cultures and making new friends, I am also passionate about making a difference in peoples lives.”
With a love for the great outdoors, experiencing different cultures and making new friends, I am also passionate about making a difference in peoples lives.”
WOA Director Marika Martinez atop Lows Peak in Malaysia during one of the company’s group tours.
Why did you decide that WOA needed a mobile app?
“As we all have mobile devices that we carry with us anywhere we go, it simply made sense to search for a mobile solution that offered a value add for our clients while on tour.”
How did you find out about Tineri? Why did you decide that this was the best mobile solution for WOA? Which features particularly impressed you?
“I knew what I wanted to offer our clients, however I did not know what was available. After lots of research into different systems, I decided upon Tineri as it offered everything that I was looking for at a very affordable price.
“I was particularly impressed with the amount of detail the clients could see at their fingertips on their own device. Tineri also has a great chat feature which puts the clients in touch with each other and with their guide.”
I was particularly impressed with the amount of detail the clients could see at their fingertips on their own device. Tineri also has a great chat feature which puts the clients in touch with each other and with their guide.”
A WOA group during a tour.
How easy was it to get started using Tineri?
“A little daunting at first, however help was always at hand from the great people at Open Destinations. Once I got used to how the system worked it was actually very easy to use and upload my tours.”
A screenshot of Tineri CMS in WOA’s account with a selection of small group tours uploaded into the app.
Pick a recent group for which you’ve used Tineri. How did it help you solve the challenges in running group tours? How do your clients find it? Which features do they find most useful?
“We used Tineri for our Cultural Walking in Southern Tuscany tour, which proved to be a great way for the clients to get to know each other even before the tour began though the Chat feature.
“The full itinerary and accommodation details are at hand for the clients at all times. No more referring to printed notes, simply refer to the app for everything related to the tour.”
The full itinerary and accommodation details are at hand for the clients at all times. No more referring to printed notes, simply refer to the app for everything related to the tour.”
Would you recommend Tineri to other tour operators?
“Absolutely! It is a great value add for your clients and dispenses with printouts.”
You can find out more about Women’s Own Adventure on their website –https://womensownadventure.com.au/
